Corporate Films are of many different types intended to serve different purpose for the organization. A well-thought and well-crafted corporate film inspires & persuades the viewer to believe your ideas and company objectives in an attentive manner. A good ideation holds immediate attention from beginning to its end, without the fear of losing out to any important information you wanted to communicate to your target group.
Corporate Film / Corporate Video /
Conference & Events Coverage Film
Skills Enhancement Training Film
Film on Company’s History / Background / Milestones
Trade Show Exposition Film
Market Listing and IPO Film
Induction Program Film
Corporate Identity Film
Product Information Film
Product Launch Film
Technical Support and Self-Help Film
Company Policy Film
Corporate Annual Progress Film
Brand Building Film
Product /Services Demonstration Film
Internal Communication Corporate Films
A corporate film holds immense potential to deliver a simple message in a dynamic manner thus proving far more successful that other mediums of communication. Moreover, it adds to the credibility, believability and authenticity of your company to the viewers. A strong script, expert video shooters, editors and animators coupled with winning content can make a film memorable, thus serving its major objective. It also makes the message simple and easier in every manner since for everything being said, you have a visual following your words.
To just have a good effectual corporate video for your company is not enough. One should choose the channels wisely and smartly churning out maximum possible results from your video. If it’s a corporate film based wholly on your organisation, it should be used in corporate meetings, conferences, events, annual gatherings; thus boosting your company image. If it’s a product promotion and you want it to reach a larger audience, then internet is the best medium that could give you the desired results. For marketing of products/services, include your video DVD in the sales kit for distribution to your channels/partners, etc. Apart from this, if you want to leave an impression to your novice trainees and/or over your employees, there is nothing more fruitful than going for an intranet based communication instead of internet.
The idea is to draw out the maximum out of your efforts and from your film to garner greater results.
The costing for visible reasons is based on the kind of film you intend to make, though the channel of distribution poses no major cost fears to the company. Like any other mode of communication, greater the quality of the film more is the ROI over it. What goes into making of the film as input should come out doubled as output. This is confirmed and established by Mediaken by using best quality instruments and personnel based on which the budget is decided. Costs are generally worked upon the following factors:
Shooting format DV, HDV, Digibeta, HD
DV – digital video cameras are Sony PD series, HDV, DSR, last one being the best.
Digibeta – Better quality than DV & expensive.
HD – CineAlta – Best quality among all – sometimes expensive than Digibeta.
Travel – if required.
Number of shooting days required.
Animation/Effects - 2d/3d.
Music (Composed or Bought)
Actors / Anchors
Locations: Studio or Outdoors
Misc: Make-Up artist, Costume Designer, Lights, special equipment like cranes, Jimmy-jib, tele-lenses, etc.
Special Footage (to be bought)